Privacy Policy

This Privacy Policy explains how dpsai.io (“we”, “us”, or “our”) collects, uses, stores, and shares your personal information when you visit our website at dpsai.io, purchase or use our products and services, or otherwise interact with us.

We are committed to protecting your privacy and handling your personal data in line with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR).

For the purposes of UK data protection law, dpsai.io is the data controller of your personal information. You can reach us at:

dpsai.io
Email: info@joindps.io

Registered address:

Castle Farm Barn
North Denmead Road
Southwick
Hampshire
PO17 6EX

We collect the following categories of personal information:

Information you give us directly:

• Account and identity data, your name, email address, username, password, and any profile details you provide.
• Billing and payment data, your billing address and payment card details (processed by our payment provider; we do not store full card numbers).
• Communications data, messages you send us via email, DMs, in-app chat, or any other contact channel.
• Booking and coaching data, information you provide when booking a coaching call or filling out our intake forms, including your goals, business situation, budget, and any other details you share.
• Content you upload, any text, files, or other content you submit through our platform, including conversations you have with our AI coaches.
• Marketing preferences, your subscription status to our email list and any preferences you set.

Information we collect automatically:

• Usage data, pages you visit, features you use, the time spent on the platform, login activity, and other interaction data.
• Device and connection data, IP address, browser type, operating system, device identifiers, and approximate location derived from IP.
• Cookies and similar technologies, see section 9 for details.

Information from third parties:

• Payment providers (such as Stripe), payment confirmation, last four card digits, transaction status.
• Social media platforms (such as Instagram, TikTok, YouTube), basic profile data when you interact with us via those platforms or via DM automation tools.
• Analytics and advertising platforms, aggregated data about how you found us and engaged with our marketing.

We use your personal information for the following purposes, relying on the lawful bases set out below.

Where we rely on legitimate interests, those interests are: running and growing our business, providing high-quality services, securing our platform, and understanding how customers use our products so we can improve them. We have considered the impact on you and believe these processing activities do not unduly affect your rights.

Our software platform uses artificial intelligence to deliver coaching conversations, generate content, and provide other automated outputs. To do this:

• Your conversations with our AI coaches are processed by third-party AI providers, currently Anthropic and OpenAI, operating under their respective data processing terms.
• AI providers may temporarily process the content you submit in order to generate responses. They do not, as a rule, train their underlying models on your conversations, but we recommend you avoid submitting highly sensitive personal information (financial details, health data, etc.) into AI conversations regardless.
• We may store conversation history within your account so you can refer back to it.

We do not make solely automated decisions that produce legal or similarly significant effects on you. AI outputs are informational and educational only, any decisions you make based on them are your own.

We share personal data only where necessary and with trusted recipients. Categories of recipients include:

• Payment processors (e.g. Stripe, Whop, Stan Store), to process payments and manage subscriptions.
• Hosting and infrastructure providers, to host the website, application, and data securely.
• AI service providers (Anthropic and OpenAI), to power the AI features of our software.
• Email marketing and CRM providers (e.g. Kit / ConvertKit, GoHighLevel), to send communications and manage customer relationships.
• Scheduling and video providers (e.g. Calendly, Cal.com, Zoom, Google Meet), to manage coaching bookings and host sessions.
• Messaging automation providers (e.g. ManyChat), to handle DM-based interactions.
• Community platforms (e.g. Whop, Skool), if you join one of our communities.
• Analytics and advertising platforms (e.g. Google Analytics, Meta, TikTok), to measure performance and run advertising; some of these may use cookies as set out in section 9.
• Professional advisers, our accountants, solicitors, and other advisers where strictly necessary.
• Regulators and law enforcement, where required by law or to protect our rights.

We do not sell your personal information to third parties.

Some of the third parties we use are based outside the UK, including in the United States and other countries. Where this happens, we take appropriate steps to ensure your data is protected, such as:

• Relying on adequacy decisions issued by the UK government where they exist.
• Using the UK International Data Transfer Agreement or the EU Standard Contractual Clauses (with the UK addendum) for transfers to countries without an adequacy decision.
• Working only with providers that have appropriate technical and organisational safeguards in place.

You can request more information about the specific safeguards in place for any transfer by contacting us using the details in section 1.

We keep your personal data only for as long as we need it for the purposes set out in this policy, then delete or anonymise it. Typical retention periods are:

• Account data: for as long as your account is active, plus up to 12 months after closure to handle any disputes or refund requests.
• Billing and tax records: at least 6 years, as required by UK tax law.
• Marketing data: until you unsubscribe or for up to 3 years of inactivity, whichever is sooner.
• AI conversation history: while your account is active, unless you delete specific conversations or your account.
• Support and communications records: up to 3 years from the date of the communication.

We may keep information for longer where required by law, regulation, or to enforce or defend legal claims.

Under UK GDPR you have the following rights in relation to your personal data:

• Right of access, to ask us for a copy of the personal data we hold about you.
• Right to rectification, to ask us to correct inaccurate or incomplete data.
• Right to erasure(“right to be forgotten”), to ask us to delete your data in certain circumstances.
• Right to restrict processing, to ask us to limit how we use your data in certain circumstances.
• Right to data portability, to ask us to provide your data in a structured, machine-readable format.
• Right to object, to object to processing based on legitimate interests, including for direct marketing purposes.
• Right to withdraw consent, where we rely on consent (e.g. for marketing emails), you can withdraw it at any time.
• Right not to be subject to solely automated decision-making that produces legal or similarly significant effects.

To exercise any of these rights, email us at info@joindps.io. We will respond within one month, though complex requests may take longer (we will tell you if so).

If you are unhappy with how we have handled your personal data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):

• Website: ico.org.uk
• Helpline: 0303 123 1113

We would appreciate the chance to address your concerns before you approach the ICO, so please consider contacting us first.

Our website uses cookies and similar technologies (such as pixels and local storage) to:

• Make the website work properly (essential cookies).
• Remember your preferences and login state.
• Measure how visitors use the site (analytics cookies).
• Deliver and measure advertising on platforms such as Meta, TikTok, and Google (advertising cookies).

We ask for your consent before setting non-essential cookies via a cookie banner when you first visit the site. You can change your preferences at any time through the banner or your browser settings.

For more detail on the specific cookies we use, see our Cookie Policy [at dpsai.io/cookies, to be created and linked once published].

We may send you marketing emails about our products, offers, and content where:

• You've given us consent (e.g. by signing up to our email list or downloading a free resource), or
• You are an existing customer and we are sending information about similar products or services (the “soft opt-in” under PECR).

You can unsubscribe from marketing emails at any time using the unsubscribe link in any email, or by emailing us at info@joindps.io. Unsubscribing from marketing does not affect service-related communications (such as billing notices and important updates about your account).

We take the security of your personal data seriously. Measures we have in place include:

• Encryption of data in transit (HTTPS/TLS) and at rest where appropriate.
• Access controls limiting who can view or process personal data.
• Working only with reputable, security-vetted third-party providers.
• Monitoring for security incidents and unauthorised access.

No method of transmission over the internet or electronic storage is 100% secure. If we discover a personal data breach affecting your rights, we will notify you and the ICO in accordance with our legal obligations.

Our Services are not intended for children under the age of 18. We do not knowingly collect personal data from anyone under 18. If you believe a child has provided us with personal data, please contact us so we can delete it.

The Site may contain links to third-party websites and platforms. We are not responsible for the privacy practices of those third parties. We recommend you read their privacy policies before sharing any personal data with them.

We may update this Privacy Policy from time to time. The “Last updated” date at the top will reflect the most recent change. Where changes are material, we will notify you by email or through a prominent notice on the Site before the changes take effect.

For any questions about this Privacy Policy or how we handle your personal information, contact us at:

dpsai.io
Email: info@joindps.io

Registered address:

Castle Farm Barn
North Denmead Road
Southwick
Hampshire
PO17 6EX